About ICE London

ICE London is the world's largest gaming and gambling industry exhibition, bringing together operators, suppliers, regulators, and industry professionals from around the globe.

What to Expect in 2025

Emerging Technologies

Expect major focus on AI, blockchain, VR/AR gaming, and cryptocurrency integration. Leading tech providers will showcase cutting-edge solutions.

Regulatory Discussions

With evolving gambling regulations worldwide, ICE 2025 will feature important discussions on compliance, responsible gambling, and market access.

Networking Opportunities

ICE brings together over 35,000 attendees from 150+ countries, offering unparalleled networking opportunities for industry professionals.

Key Conference Tracks

• Digital Marketing and Player Acquisition
• Payment Solutions and Fintech
• Sports Betting and Esports
• Casino Operations and Management
• Compliance and Regulation

Major Exhibitors

Expect presence from industry giants like Evolution Gaming, Playtech, Pragmatic Play, NetEnt, and hundreds of other leading suppliers and operators.

How to Attend

Registration typically opens several months in advance. Industry professionals can register for free, while others may need to purchase passes. Book accommodation early as London hotels fill up quickly.